Why Every Ecommerce Business Needs a Predictive Customer Behavior Analytics Model
The availability of consumer data has made it easier for retailers to direct ad campaigns and product recommendations to individual consumers and specific behavioral groups. Customer behavior data can help ecommerce businesses personalize promotional offers, drive...
Product Description Word Count: How Much Is Enough?
Product description pages must contain enough information that the potential customer can make an informed buying decision. But what is the optimal word count for product descriptions? Read on to find out.
The Future is Here: 5 Ways Virtual Reality is Revolutionizing Online Shopping
Facebook made headlines when it made a $2 billion purchase of VR pioneer Oculus in 2014. Now that we’re closer to VR experiences becoming a day-to-day reality, the question lingers about how virtual reality will improve the online shopping experience…
5 Steps to Build a Successful Customer Behavior Analytics Model
Using customer behavior analytics to predict buying patterns, prevent fraud and make other business decisions is a relatively new development. With advancements in machine learning and more insightful data, companies are starting to develop methodologies to make educated, scientific guesses as to what their customers are likely to do in the next buying season.
Microblogging: how to effectively use Tumblr & other social microblogs for SEO, PR, content testing and beyond!
Businesses of all types are using microblogging to promote their brand, products and services. From the owner of a local corner bakery to the independent clothing retailer located downtown, companies can now quickly, easily and affordably spread the word about their...
Toys R Us Failed. Here Are the Main Reasons Why
When Toys R Us announced plans to shutter its U.K. and U.S. locations, the retail industry was buzzing with speculation over why the one-time toy heavyweight had failed. Here we outline how Toys R Us’ failure to adapt to changing…